Khyber Pakhtunkhwa’s (KP) tourism sector has experienced significant growth, driven by improved infrastructure and security. To capitalise on this momentum, the government aims to attract 5 million annual visitors by 2030.

A key part of this strategy is the development of Integrated Tourism Zones (ITZs) in Ganool, Mankiyal, and Thandiani, designed to offer diverse eco-tourism experiences while ensuring sustainable, climate-friendly development. SEED has supported the Government of KP in structuring these projects, ensuring commercial viability and effective Public-Private Partnership (PPP) frameworks to attract investment and optimise project execution.

Key ITZs:

• Ganool ITZ– Positioned in the scenic Mansehra District, this zone aims to leverage the region’s natural beauty to attract tourists while enhancing regional tourism infrastructure.
• Mankiyal ITZ– Located in Swat, this ITZ is focused on developing eco-tourism opportunities and attracting both domestic and international visitors.
• Thandiani ITZ– Centred around eco-tourism and adventure tourism, this project aims to integrate various attractions into a seamless and sustainable tourism experience.

SEED has played a key role in shaping the ITZ projects by supporting market assessments, commercial viability frameworks, PPP structuring, and procurement processes. Through a structured, phased approach, SEED has ensured that each ITZ is well-planned, financially viable, and attractive to private investors. By strengthening policy, investment readiness, and project execution, SEED is helping KP unlock the full potential of its tourism sector, creating long-term economic opportunities for local communities.